We've been particularly delighted to have been involved with the IFP's laudable Financial Planning Week campaign for the past two years, helping to raise awareness of good Financial Planning directly with consumers as a result.
We'll be supporting the 2012 campaign this November too. Our plans are well underway to co- ordinate a series of national radio interviews for the IFP with key radio stations across the UK to highlight how Financial Planning can make a difference to people's lives.
We recognise that the IFP has an essential role to play in raising and maintaining professional standards across the Financial Planning profession here in the UK.

Consequently we fully support the growth of the organisation and look forward to continuing to work closely with the IFP and its members in years ahead.
Prudential prides itself on being one of the most successful insurers and financial providers in the UK. We have consciously elected to build our UK strategy around our core assets of financial strength, our brand, our multi-asset investment skills and longevity knowledge.
Unashamedly, we leverage these core assets to manufacture products, investment and retirement solutions that others will find difficult to replicate. Through this, we are committed to providing the highest possible service to Financial Planners, Paraplanners and ultimately for the benefit of your clients too.
We are continually striving to improve our service proposition and were recognised for this at the 2011 Financial Adviser Service Awards, where we won Five Stars in the Life & Pensions and Investments category - regaining our 5 star rating in the Life & Pensions category. This underlines our record in delivering high quality service to advisers.
To ensure you will always be able to conveniently contact someone at Prudential, our account teams are split into geographical regions. These account teams consist of a field based account manager, a telephone based account manager and sales administration support. They are here to serve you so please do take the opportunity to get in touch or renew acquaintance.