With research showing that 68 per cent of consumers now search online for financial goods and services, digital and social media offer you the opportunity to engage with potential clients online and also build stronger, long-term relationships with your existing clients too.
Aviva's New Thinking hub contains practical hints and tips, to help you get up to speed with the world of digital, which is often both free and more time efficient than traditional marketing methods.
Aviva has practical content covering a range of topics, to help you make the most of the opportunities digital offers you. The content we have available includes videos featuring advice from leading digital experts, helpful infographics, and the best informative content from the internet. All of this should help you to:
- Be Found: ensure your website can be easily found online by potential and existing clients.
- Be Available: build relationships across the main social networks with current and potential clients.
- Be Entertaining: produce and share engaging content, both on your website and using social media, to really show the value of the service and advice that you provide.
We know that it's vital for you to have the right support so that your clients get the Financial Planning service and advice they need. That's why we support the IFP, a professional body that represents good quality advice and promotion of sound Financial Planning practice. It's also why we're really proud to be working with the IFP.
So, you can see that when we say we're committed to the Financial Planning profession, we mean it. And that goes for providing you with the right products to help meet your clients' needs too. At Aviva we combine life insurance, general insurance and asset management businesses under one brand as well as on-going adviser, planner and Paraplanner support.
To learn more about how you can use digital to grow your business and strengthen existing relationships, speak to your usual Aviva contact or visit the New Thinking hub at:
avivanewthinking.co.uk