The FCA has threatened to crack down on influencers and finance firms that publish financial promotions on social media platforms that are not fair and clear.

This week's FCA’s crackdown on rule-breaking social media posts and so-called ‘finfluencers’ is long overdue, according to Rosie Hooper, chartered financial adviser at Quilter.

The Financial Conduct Authority has outlined new guidance proposals aimed at combatting illegal and non-compliant social media ads and promotions and the potential damage from some ‘finfluencers.’

The FCA has warned that younger people approach dating more seriously than they approach investing - and exposing themselves to risks of financial harm as a result.