The Financial Conduct Authority told firms to amend or remove 8,582 financial promotions during 2022 - 14 times the level of 2021.

The FPSB, the global standards setting body for Certified Financial Planners, has urged regulators to get tougher on social media ‘finfluencers’ who promote financial products or give financial tips, often via YouTube or social media.

As we’ve reported this week, some Unite union members at the FCA have staged a two day walkout, believe to be the first strike action in the regulator’s history.

I must confess to having been rather negative about the so-called social media influencers or ‘finfluencers’ as some call them.