Some 87 per cent of advisers are in favour of a campaign raising consumer awareness of RDR, according to Cofunds.

The platform operator questioned 614 advisers as to whether they would like to see a consumer-facing campaign and 537 respondents said yes.

Some 70 per cent of advisers felt a campaign would have a positive impact on consumer perception of professionalism in financial advice.

Alastair Conway, sales and marketing director at Cofunds, said: “With the amount of time, effort and money advisers have invested in RDR, it is understandable that they’d like to see that effort matched in raising awareness among the general public of the benefits of RDR and the professional standing of financial advisers.”

The Financial Services Authority issued a leaflet for consumers earlier this month but it is not known how this will be promoted.

The leaflet covers the difference between independent and restricted advice, how advisers will charge and how they will be qualified.

The findings follow a survey from Aviva that found half of advisers questioned said they would like more help from the FSA to prepare for RDR and 60 per cent said they needed more support.

Networks and product providers were cited as being the best source for help and support.