More than half (52%) of all over-55s taking an income in drawdown do not know they can reduce their withdrawals, and more still (56%) are unaware they can stop them – despite income flexibility being a defining feature of the product.
 
The findings, from a study of 2,000 people highlighted what Zurich called a “critical gap in consumer awareness”, which the firm estimated could leave half of the 615,000 people in drawdown exposed if stock markets plunge. 
 
If shares tumble, investors risk falling into to a trap known as pound-cost-ravaging, Zurich says. 

This is where, as stock prices drop, retirees are forced to sell more investments to achieve the same level of income, depleting the capital of their pot quicker, and reducing its future growth.
 
Alistair Wilson, Zurich’s head of retail platform strategy, said: “Investors taking a fixed level of income in drawdown could struggle to sustain their pots throughout retirement. 

“Drawdown gives people the flexibility to shift their income up or down as their spending needs change, or markets fluctuate, yet a staggering proportion of people are seemingly in the dark over the control they have. 

“If investment returns come to a sudden halt, savers need to be prepared to step on the income brakes. 

“People who are unaware they can slow down, or stop their withdrawals, could seriously damage their savings, and deplete their pots too soon.” 
 
Savers can protect their portfolio from pound-cost-ravaging by holding up to two years’ worth of living expenses in cash, which reduces the need to sell investments when prices are falling, giving you a chance to ride out short-term bumps in the stock market. 

Alternatively, limiting withdrawals to the ‘natural’ income from share dividends or bonds leaves the underlying investment intact, giving it a better chance to regain lost ground when markets recover.
 
Zurich found “significant differences” between consumers who have sought advice and those who have not.

Just 35% of non-advised consumers understood they could reduce their drawdown income, compared to 77% of people getting ongoing advice. 

And some 33% of non-advised consumers were aware they could stop their drawdown income, versus 73% of those speaking to an adviser. 
 
Mr Wilson added:  “Investors are making complex choices in drawdown without fully understanding how it works. 

“There is a critical gap in consumer awareness, which could mean many of those who don’t have a relationship with a financial adviser face poorer outcomes in retirement. 

“It’s crucial that people engage with their savings in drawdown, ideally with the help of a financial adviser.”