The firm says Mr Bold will lead development of the workplace strategy to market, the provider’s Group Personal Pension and Master Trust propositions, as well as playing a key role in delivering its broader Financial Planning and retirement strategy.
He joined from M&G Prudential and was previously strategy director at Standard Life Aberdeen, as well has having held a number of roles in Standard Life including leading the workplace pension proposition and workplace client services and operations.
He said: “There has been significant progress in recent years to increase participation in workplace pensions and lots more we can do to help people prepare for retirement.
“I am thrilled to be joining a business committed to investing in the market to help achieve this.
“Scottish Widows has a unique position as part of Lloyds Banking Group, with ambitious plans, and a commitment to great service for advisers, clients and members – and I’m excited to be a part of its future.”
Jeff Sayers, managing director of pensions and investments, Lloyds Banking Group, said: "Graeme brings a huge breadth of experience as a leader within the corporate pensions industry and his understanding of opportunities and challenges will be a valuable asset to the team as we continue to evolve our proposition.
“I am confident that with his skills, energy and expertise, he will make a significant contribution to helping us achieve our goal to become a market leader for advisers and customers.”