The Financial Planning firm's strategy for donations was amplified in 2020 as it appointed a philanthropy adviser, Andrew Evans of Think Philanthropy, to help target charities hardest hit by the Coronavirus pandemic.

The Financial Planning firm increased its goal to donate £4m by 2028 after realising it would comfortably hit the £1m target it originally set.

For its most recent fiscal year, Equilibrium Financial Planning surpassed £10m annual turnover for the first time in the company’s history with recorded turnover of £10.25m, an 8% increase on last year.

Since setting up The Equilibrium Foundation in 2010, the Financial Planning firm has donated over half a million pounds to charity.

The foundation offers charities and organisations close to the Financial Planner's Cheshire base ongoing support via its community support scheme, which operates across Greater Manchester, Cheshire East, and Chester and District.

Debbie Jukes, partner and head of client care at Equilibrium, and trustee of The Equilibrium Foundation, said: “Donating has always been at the heart of Equilibrium’s business strategy. Through our team’s hard work and absolute commitment to our clients, we have created a very commercially successful business.

“We have always felt it our duty to pay that forward and to commit to bettering the lives of local charities, people in our community and even those based further afield who might benefit from our support.

“It’s something we take extremely seriously, and it forms part of our dedication to doing business better. Our team has dug deep to help us reach this figure, including walking the equivalent distance of Manchester to Athens to raise money for East Cheshire Hospice.

“Our purpose at Equilibrium is ‘making people’s lives better’, and our team have helped to demonstrate that this isn’t something we just pay lip service to."

Equilibrium manages £1bn of assets for over 1,000 clients.