Jupiter acquired Merian Global Investors in 2020 and says the renaming of the Merian funds is one of the “final milestones” in the creation of a unified business operating solely under the Jupiter brand.
With immediate effect, Merian-branded products will lose the Merian name, instead taking on the Jupiter name and branding.
The company says, for example, the Merian UK Alpha fund, managed by Richard Buxton, will become the Jupiter UK Alpha Fund.
While the majority of funds will change names, the Merian Systematic Equity fund range, headed by Ian Heslop and Amadeo Alentorn, will be renamed “Jupiter Merian.” For example, the Merian North American Equity Fund will become the Jupiter Merian North American Equity Fund.
The company has also launched a new website and Jupiter’s logo has been updated. Fund documents and advertising have also been updated.
Phil Wagstaff, Jupiter’s global head of distribution, said: “We are delighted to have completed this project, making it clear that we are now one business with one brand, moving forward as one.
“The Jupiter brand has a long heritage. While the essence of the brand hasn’t changed, we believe that this new visual identity builds on this established heritage while also reflecting the active, innovative, international asset management firm we are today.”