The rebrand comes at the end of a progressive rebrand of the company’s divisions from Old Mutual Wealth to Quilter.

The multi-asset investment business became Quilter Investors in 2018 and its financial advice business became Quilter Financial Planning in 2019. 

The Quilter brand is based on the group’s discretionary investment management business, Quilter Cheviot. 

Quilter plc separated from Old Mutual plc in June 2018 and listed on the London and Johannesburg stock exchanges.

The Quilter investment platform, based in Southampton since 1979, manages £64.3bn of customer investments as at 31 March. 

In total, the Quilter platform looks after more than £100bn of customer investments.  

Steven Levin, chief executive of the Quilter platform and Quilter Investors, said: “The rebranding of Old Mutual Wealth to Quilter means all our businesses now harness the strength of the Quilter brand, which already has substantial recognition in the UK thanks to Quilter Cheviot. 

“We are incredibly proud of the heritage of the Quilter platform as a market innovator, with a passion for supporting advisers and customers. It is a business which has shaped the modern platform market in the UK and following our recent technology upgrade, we are reigniting that culture of innovation as Quilter.” 

The business now has two main arms: advice and wealth management and wealth platforms.

The advice and wealth management arm includes the Financial Planning businesses (Quilter Private Client Advisers, Quilter Financial Planning and Quilter Financial Advisers), the discretionary fund management business (Quilter Cheviot) and the multi-asset investment solutions business called Quilter Investors. 

Wealth platforms includes the Quilter investment platform and Quilter International, including AAM Advisory in Singapore.