Mr Broadley will also continue service as managing director of Tenet Mortgage Solutions.

He joined the network in 2018 and is also deputy chairman of the Association of Mortgage Intermediaries.

Before joining Tenet, Mr Broadley spent 12 years at the Yorkshire Building Society Group with roles including head of insurance & investments and retail investments manager.

The network has also appointed wealth management consultant Dave Harris as head of customer acquisitions to boost Tenet&You’s prospect pipeline.

Mark Scanlon, chief executive at Tenet, said: “Simon and Dave’s expertise and understanding of the advice sector will be invaluable as we take Tenet&You to new heights and deliver that all-important financial peace of mind to consumers.”

Tenet is one of the UK’s largest adviser networks which provides a range of services to appointed representative and directly authorised financial adviser firms across the UK.

It has acquired many IFA and Financial Planning firms over the past few years, most recently including Leeds-based wealth management firm Astute Financial Advisers in August.

The network said it has more acquisitions in the pipeline for this year.

Shareholders include Aviva, abrdn and Aegon.