The Staffordshire-office will also be the operational centre for Tenet Mortgage Solutions.

Tenet has been prioritising the growth of Tenet&You with the acquisition of 18 network firms through its practice buy-out scheme.

The firm said it had a strong prospective pipeline for other acquisitions.

The office builds on Tenet’s existing roots in the area following the acquisition of locally headquartered Police Mutual in 2020.

Tenet&You’s three other regional hubs are in Leeds, Preston and Haddington.

Mark Scanlon, chief executive at Tenet, said: “The importance of quality financial advice has never been higher, with both advisers and their clients continuing to face a volatile and complex financial landscape. In light of this, we do everything possible to support advisers through their whole business lifecycle, including a ready-made succession option that allows advisers to retire with peace of mind, knowing their clients continue to be well-looked after.

“We’re delighted to launch the new Lichfield hub, our fourth national location, and look forward to helping more customers on their journey to financial wellbeing.”

Tenet&You is headed by Simon Broadley who also serves as managing director of Tenet Mortgage Solutions. He was appointed to lead the advice arm in February, having been part of the Tenet network since 2018.

Tenet shareholders include Aviva, abrdn and Aegon.