Karen Blatchford has become the new head of international marketing after joining from LGIM where she was sales and marketing director and was responsible for the retail investment proposition.
She has worked at Legal & General for a number of years in a variety of marketing leadership roles.
In her new role Ms Blatchford will be responsible for leading the Old Mutual International marketing team, and will develop the opportunities within its vertically integrated model.
She will also help lead the cohesion with Quilter Cheviot and Old Mutual Global Investors to develop the investment solutions available to international advisers and customers, and focus on building its footprint in its core international markets.
Ms Blatchford will report directly to Michelle Andrews, the marketing director for Old Mutual Wealth.
Ms Blatchford, said: “It is an exciting time to be joining Old Mutual International and I believe the opportunities vertical integration presents are unrivalled in the industry.
“Building investment solutions which are focused around the adviser and customer is something I feel passionately about, and having access to a first class asset management firm and discretionary manager makes the proposition extremely compelling.”
Ms Andrews, said: “With Wealth Interactive building momentum, Karen’s exceptional investment and leadership experience will now drive the investment plans for our international business and help develop our future strategy.”