The figures show that in less than two years the number of people using ISAs for regular saving has reached 74,010, up 24% since November last year.
A major increase in investor activity was also seen, says HL, as the average sum invested each month has risen from £304 at the beginning of 2017 to £312 in November with more investors going online to check their investments, top up their accounts and a higher proportion committing to regular investments.
Sarah Coles, personal finance analyst at Hargreaves Lansdown said: “Investors aren’t immune to the idea of a new start for the New Year either, so every year we see a phenomenon called the January Jump.
“More people visit the website than any other time outside tax year end. There are also more people topping up their investment accounts. However, unlike their gym-joining, dieting counterparts, investors know how to make their resolutions stick, because January also sees a higher proportion of people committing to regular investments.”
HL’s Top 10 most popular funds for regular ISA investments (in alphabetical order)
Invesco Perpetual High Income
Lindsell Train Global Equity
Lindsell Train UK Equity
Marlborough UK Micro Cap Growth
Standard Life Investments Global Smaller Companies
Stewart Investors Asia Pacific Leaders
Woodford Equity Income
Woodford Income Focus