Brian Dennehy, co-founder and managing director of IFA and Chartered Financial Planning firm Dennehy Weller & Co, published ‘Clueless’ - his first book, to mark the 10th anniversary of the global financial crisis of 2008.
The book was said to “vividly illustrate that investors can make extraordinary profits with ordinary funds and achieve results that will undoubtedly be transformative for some.”
It claims the evidence "has mostly been ignored for decades" that most funds are "simply not good enough."
Mr Dennehy presents compelling and straightforward solutions to the problem.
He said: “As we rapidly approach 10th anniversary of the financial crash, investors need to get a grip – and fast.
“If prior crises stretching back centuries, and including 2008, were characterised by greed, deception, delusion, herding and easy availability of debt then ahead of us lies something very unpleasant.
“This anniversary is the perfect opportunity for investors to glance over their shoulders, learn the vital lessons of history, and urgently build a bomb-proof investment plan which can survive the nasty downturn that lies ahead, which could persist for years, and with falls in excess of 50% a certainty.”
He added: “I have deliberately pulled no punches when writing Clueless, as I am passionate about helping investors in funds to avoid the errors of the past, and achieve the best possible investment outcomes, all of which is underpinned by comprehensive research.
“In light of where we are in the cycle, the book is a timely financial wake-up call for both investors and the investment fund industry.
“I believe the book will resonate with any investor, big or small, experienced or beginner.”
More information on the book is available at www.cluelessthebook.co.uk.