The Whitechapel-based firm says the SIPP allows investors and financial advisers to “access the benefits of direct lending, such as additional diversification and low volatility returns, through a tax efficient pension wrapper.”
Goji is offering the SIPP via a white-label solution from Morgan Lloyd, the established SSAS and SIPP provider.
The SIPP will be available via Goji's online platform and advisers will be able to choose to transfer funds from their clients' existing SIPP provider or invest new funds.
Goji, which was founded in 2015, says it will allow advisers to “add value to their clients by incorporating risk managed, alternative investment products in a tax efficient SIPP at a low cost.”
Jake Wombwell-Povey, CEO of Goji said: “More and more advisers are recommending their clients invest in direct lending, principally through the IFISA, but the vast majority think the SIPP wrapper is a better home for an asset class that offers low volatility returns and income.
“We believe this SIPP innovation presents new opportunities for advisers and their clients.
“Goji’s straight forward SIPP helps investors achieve steady but diversified income without excessive investment charges eating into investors’ returns.”
The launch came shortly after Goji received authorisation from the FCA.