The Chartered Body Alliance fears that new European rules requiring advisers to have qualifications could spark a “race to the bottom”.

Chartered Financial Planner Jason Butler has revealed he has taken a stake in a technology consultancy that specialises in helping firms to deliver virtual face to face advice.

More Chartered professional bodies would be welcomed to join a new alliance which includes two of the leading Financial Planning organisations.

A trio of Chartered bodies have teamed up in order to improve the levels of consumer trust in the professions they represent.