An IFP board member who set up an online advice firm believes technology will never be able to replace a person in delivering full Financial Planning – but says it does have a vital role to play.

A Treasury Committee member with a background in software engineering says automated advice is an inadequate substitute for a human adviser and suggested its potential is over hyped.

Online advice will never be a "real threat" to Financial Planning with internet services complementing rather than taking over the role, a Financial Planner believes.