Wealth management and Financial Planning firm Tilney Smith & Williamson is to rebrand as Evelyn Partners this summer.

One of the key roles of a Financial Planner is to assess clients’ appetite for investment risk. Selecting investments is nigh on impossible without this and a major industry has grown up around client risk profiling.

This week wealth manager St James's Place announced the launch of a bold new logo and rebrand but I wonder if the coming changes will go deeper and be even bolder?

Guinness Asset Management has launched a new name and brand today.