A law firm is to launch a new high-end private client advisory business called Mayfair Private.
Mishcon de Reya has created the new company in conjunction with Opus Private, a wealth planning firm.
The aim is to meet specific needs of wealthy individuals, families and their private offices worldwide and to provide a single point of access for co-ordinating legal, fiduciary and family office services.
Kevin Gold, managing partner at Mishcon de Reya, said: "It became clear that there was a pressing need for the family and private office-related services - that traditionally fall outside of the remit of a law firm - to be professionalised.
"Consolidating the specialist private experience of Mishcon de Reya and Opus Private to create Mayfair Private enables us to fulfill this need."

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Mayfair Private will offer:
• family governance
• family office advisory
• wealth protection
• philanthropic structuring
• sourcing and protecting lifestyle assets
• bespoke concierge services.

It will not be offering investment, asset, treasury or portfolio management services.

Mr Gold said: "Years of experience advising clients on their business and personal matters has helped us understand that families really are the most complex organisations in the world.

"We have a reputation of fiercely guarding our clients' interests through the specialist legal advice we provide but we have become increasingly aware of a gap in the wider service offering for them."

Mayfair Private's services will be available from offices in London, Guernsey and Dubai.