Wealth net flows at Aviva rose 8% to £8.3bn for the nine months ended 30 September (9M24: £7.7bn).

Aviva attributed the growth, representing 6% of opening assets under management, to strong growth in its platform and workplace sales.

The firm’s wealth division now has over £224bn in assets under management and advice, a 7% increase from the £209bn at the end of June.

The asset manager and protection provider said its expects to continue to see strong growth, underpinned by its workplace business which sees £1bn of inflows from regular member contributions each month.

In its latest quarterly update, Aviva said it remains on track for £280m of operating profit from its wealth division by 2027.

At a group level, the quarterly update said the firm is now on track to achieve its 2026 targets one year early. The firm had targeted delivering £2bn in operating profit by the end of 2026, with the firm now expecting to pass this with £2.2bn in group operating profit for the 2025 full year.

It added that its integration of Direct Line is ‘well underway’ and it expects to achieve over £225m in cost synergies through the deal.

Amanda Blanc, group CEO of Aviva, said: “The outlook for Aviva has never been better. The advantages of our diversified business, 25 million strong customer base, and majority capital-light earnings, mean we expect to deliver more and more for our shareholders and customers.

"And so today we are also setting new financial targets, raising our ambitions yet again, and reflecting the strength of our confidence in the continuing growth potential of Aviva."

The firm is now targeting 11% operating earning per share by 2028.