Financial services group WAY has today announced the appointment of Dan Hart, who joins to head up the marketing team.

Mr Hart is an experienced marketing professional with more than 10 years’ experience in both financial and FMCG corporations.

He holds a BA Hons degree in business management and is also a qualified Prince 2 practitioner project manager.

He specialises in lead generation, online conversion and digital optimisation and was said to be looking forward to bringing his skills and experience to the WAY Group.

Founded in 1996, Dorset-based WAY is an independent financial services group, which in recent years has built a reputation as a provider of trust-based inheritance tax planning solutions.

Ian Hobday, chief executive of WAY Investments, said:“Dan has a wealth of experience and expertise in marketing, business development and project management.

"His skillset and practical experience are a perfect match for WAY and we are delighted to welcome Dan to the team at this exciting time of growth in our business.”