The VitalityInvest Smart Transfer Service aims to reduce the amount of time and effort spent transferring investments between providers.

The new service provides advisers with a number of services including: 

• A relationship manager to provide ongoing support  
• Pre-transfer checks, including automatically detecting of Origo-linked transfers  
• Transfer checking and regular liaison with the ceding scheme to help advisers transfer assets in a "time-efficient manner"

Vitality will also be improving its existing interactive statement functionality from next month to make it easier for advisers to provide a clearer, more personalised review service to clients. This provides a co-branded report, providing detailed information on clients portfolios, charges or transaction history.  

Justin Taurog, managing director, VitalityInvest, said: “Over the last few years, we have seen increased demand and need for consolidation, which we realise can be a real pain point for both advisers and clients.  

“This is why we want to take a leading role in transforming processes to ensure they are fit for the future. By enhancing our proposition, we hope to provide a solution to a previously difficult process, making transfers simple and effortless. Introducing new features to our Interactive Statements will also help advisers provide a more tailored review report.” 

The initiatives are in addition to a limited-time offer launched last month which provides annual product charges of 0.15% or less when clients invest in Vitality funds, with a charge cap on amounts above £200,000.  

Vitality is part of Discovery Limited, a worldwide insurer and investment manager with more than 20m members in 29 markets worldwide including Europe, the United States and China.