He will take up the role from 1 January when founder and current chief executive, Andrew Firth, will focus full time on his role as chairman.

Mr Hampton joined the Royal London-owned firm as chief product officer in February from Abrdn where he ran its digital retirement advice business.

He started his career at Standard Life where he qualified as an actuary. He has held senior roles in strategy, distribution and proposition development. 

Mr Hampton said: “It is a privilege to be appointed chief executive and to be asked to lead such a driven and talented team at a pivotal time in the development of Wealth Wizards, and also for the financial services industry.

“Customers need access to affordable financial advice now more than ever and I’m passionate about the difference advice and innovative forms of guidance can make.”

Mr Firth said: “I’m delighted Ben has agreed to take on the role of chief executive. He has made a huge impact since he arrived at the beginning of 2022. His market knowledge is exceptional, and his commitment to the future of digital advice and guidance is infectious. Ben has transformed our product strategy and has been pivotal in bringing new clients on board with our technology.” 

Wealth Wizards was founded in 2009 and focuses on automating financial advice.

The company also operates its own digital IFA called MyEva and in June this year launched the Turo Wellbeing software to guide consumers through wellbeing questions and content.

Royal London acquired Wealth Wizards in March 2021. The company is based in Leamington Spa and has 80 employees.