NatWest will take a 85% of Cushon with Cushon management retaining 15%.

The bank says the deal will enable it to offer Cushon’s financial wellbeing products to its commercial customers.

Cushon’s main products are its workplace ISA and sustainably-focused master trust pension. It also offers Junior and Lifetime ISAs, as well as a general investment account.

Completion of the intended acquisition requires regulatory approval and is expected to occur later in 2023.

Cushon’s products will initially be offered to NatWest Group’s commercial mid-market customers following a successful pilot in 2022. NatWest says Cushon will continue its organic growth ambitions in the workplace pensions and savings market as well as distributing to NatWest commercial customers.

Alison Rose, chief executive of NatWest Group, said: “By combining the scale, experience and expertise of NatWest Group with Cushon’s innovative workplace savings and pensions products, this acquisition allows us to enhance our services to commercial customers and support the financial wellbeing of their staff.

“Core to our purpose-led strategy is supporting customers at every stage of their lives, and by entering this fast-growing market we are equipping ourselves with the tools to develop a proposition which responds to our customers’ changing needs whilst delivering value-driven sustainable growth and returns.”

Peter Flavel, chief executive of NatWest’s wealth businesses, said: “As a workplace savings disruptor, Cushon will help NatWest Group achieve its strategic, purpose-led vision of helping customers save for tomorrow. On average, UK employees are due to outlive their savings by 10 years and we are committed to helping reduce this savings gap.

“We believe Cushon’s engaging, app-first pension will help customers by moving their pension and workplace savings schemes from a compliance burden to an employee benefit.”

Ben Pollard, CEO and co-founder, Cushon, said:  “This is the next exciting chapter for a great British fintech as we join forces with a great British bank. Becoming part of NatWest Group will accelerate our plans for further technology-led innovation to improve the UK's financial wellbeing. 

“Together, we look forward to driving more positive change in workplace savings and pensions. Cushon’s cutting edge technology and socially responsible investment funds will allow even more UK savers to benefit from a convenient, great value way to save; and understand the positive impact their life-long savings can have on issues that matter, such as climate change.”