The upgrade allows advisers to add their company name alongside Quilter when their client logs in online or via the Quilter customer app.

Their logo can also be added to client documentation.

Users of the platform within advice firms who choose to co-brand will be able to preview how their logo will appear before it goes live on platform correspondence.

Quilter said over 100 advisers have adapted the new co-branding within the first week of the upgrade being available.

Jenny Davidson, commercial proposition director at Quilter, said: “We are pleased to announce these latest upgrades to our platform which greatly improve brand visibility for advisers and enhance the withdrawal process for their clients. The new co-branding ability has been really well received, and we’re delighted to see so many firms adopting it already.

 “We work closely with advisers and their clients to ensure our regular platform upgrades align with their needs and wants, while also improving overall user experience. We are committed to continuing this as we progress with our roadmap of platform improvements.”

In its latest platform update, Quilter has also increased the amount that can be withdrawn online by advisers from £50,000 to £75,000. Currently over 83% of all withdrawals on the Quilter platform are within this amount.

Clients using the Quilter customer app or website will be able to withdraw up to £50,000.

The Quilter platform passed Abrdn to become the largest UK adviser platform by assets under administration during the second quarter of 2023, according to data and platforms consultancy the Lang Cat.

At the end of the quarter Quilter had £69.46bn in assets under administration, versus £69.35bn for Abrdn and £54.61bn for Transact. 

Quilter and True Potential topped the advised gross and net sales tables respectively.