The week, which runs from 26 November- 2 December and is organised by the Institute of Financial Planning, aims to help consumers improve their financial fitness.
However, in a change to previous years, this year's campaign aims to focus more on promoting professional Financial Planners rather than transactional-based IFAs.
The moves comes ahead of the implementation of the RDR as many consumers are unaware of the changes or of the difference between the two types of adviser.
It will also highlight the benefits of using CFP^CM professionals and Accredited Financial Planning Firms.

Nick Cann, chief executive of the IFP, said: "With the new RDR environment just weeks away, it's more important than ever for Financial Planners to differentiate the value of the service they provide.
"Getting involved with Financial Planning Week is the ideal way to demonstrate just that, and to help build their brand with consumers via the broader media into the bargain."
Research by Deloitte earlier this week of over 2,000 consumers found that some 32 per cent of those with more than £50,000 and 33 per cent of those with less than £50,000 said they would be less likely to use a financial adviser if they were charged directly.
It estimated this would leave 5.5m financial advice 'orphans' which creates an opportunity for Financial Planners to identify client segments and demonstrate their skills and value to them.