Nick Jones, who has held senior positions at Ascentric and Aegon, has joined from Old Mutual Wealth where he worked in a number of sales manager roles since 2008.

His most recent position was head of sales in the South where he was responsible for delivering and co-ordinating their UK sales strategy throughout the region.

Mr Jones will be responsible for looking after the central and west UK regions.

Neil Buckland, head of sales at Octopus, said: “Nick’s appointment reinforces our commitment to building a team that delivers a first-rate service to our adviser and investor customer base, enabling advisers in particular to find smart and efficient ways of helping their clients with their financial planning needs.”

Mr Jones said: “Octopus has an exceptional ethos of striving to make a difference for its customers in all that it does. I am excited to join the company at a time when it is expanding into new areas as well as maintaining its strong focus offering a range of tax-efficient product solutions.”

Octopus Investments is a UK fund management business specialising in several sectors including healthcare, energy and smaller company investing.