The investor was “nervous” he would miss the deadline by sending his contribution by post. To avoid missing out on his annual Sipp allowance he hit the road to HL’s HQ in Bristol.

Danny Cox, Chartered Financial Planner, Hargreaves Lansdown, said: ”Pension tax relief remains a huge attraction to investors and is worth potentially £4,500 for every £10,000 invested. In most cases opening a SIPP takes less than 10 minutes online or by phone. This investor’s action just shows how valuable tax relief is to encourage saving for retirement.”

Like many Isa and Sipp providers HL is extending its opening hours and helpdesk times to ensure investors beat the deadline at midnight on Tuesday 5 April. It is open throughout the weekend and until midnight on Tuesday. HL says if the client has the correct information it can open an ISA in less than five minutes and a Sipp in less than six and half minutes.

The company says last year some investors only beat the deadline by minutes with the last times of successful ISA and Sipp calls at ISAs: 23:58 and SIPPs: 23:55.

Hargreaves Lansdown administers over £58.8 billion of client assets on behalf of 783,000 investors.