As the new head of proposition marketing, Mr Mugridge will be responsible for promoting the Old Mutual Wealth platform customer and adviser propositions in the UK, including pensions, investments and protection.

Mr Mugridge joins Old Mutual Wealth from Aegon where he was responsible for a number of digital and investment consultancy projects.

Prior to that he was marketing director at fintech company Instinct Studios, having previously held a variety of marketing roles at Old Mutual Wealth until 2012.

In his new role he replaces Tom Hawkins who has worked at Old Mutual Wealth for 17 years and is now moving to become head of Old Mutual Wealth’s team of office-based consultants. Mr Hawkins will report to Tony Harris, head of platform distribution.

Michelle Andrews, marketing director at Old Mutual Wealth said: “We’re thrilled to welcome Jeremy back to the team.

“With 2018 shaping up to be an important year for our platform and the wider platform market, his knowledge and understanding of digital design, the adviser market and platform products and services will be of tremendous benefit to our business.”

Jeremy Mugridge said: “This is a great time to be joining Old Mutual Wealth. They have consistently built impressive propositions for customers and advisers, and they are embarking upon very ambitious plans for the UK market. I look forward to playing a part in the future success of the business.

“The advised platform market grew at an incredible rate in 2017. With an increasing need for advice in the UK retirement market, I believe that growth is set to continue, making it an exciting time to be at one of the top three advised UK platforms.”