SIPP operator Curtis Banks acquired Suffolk Life in 2016.

Curtis Banks today unveiled a new brand for the combined business.

The group also includes Pointon York SIPP solutions and has about 570 staff in its headquarters in Bristol and offices in Ipswich, and Dundee. The Market Harborough office closed at the end of January.

This new look “brings a single, consistent identity to all businesses within the group”, the firm said.

Suffolk Life’s product range continues in the Suffolk Life name but under the new brand. All SIPPs and SSASs across the group “remain open and are otherwise unchanged”.

The new Suffolk Life and Curtis Banks logos below:

The old Suffolk Life logo below:

Greg Kingston, group communications director, led the brand review.

He said: “The Curtis Banks Group has grown through strong organic growth, and also through acquisition. We want to bring a single identity across our group, across all businesses and products, reflecting that all our customers can expect the same quality service-led approach that underpins our values.”

Rupert Curtis, chief executive Curtis Banks, said: “Following the acquisition of Suffolk Life one of our strategic objectives was to deliver a single new, consistent identity across the Curtis Banks Group. As the UK’s largest dedicated SIPP operator, we want to continue to grow our brand awareness and recognition, supporting advisers who recommend our products and services for their clients.”

In a recent trading update, Curtis Banks confirmed its SIPP numbers had increased to over 76,000 by the end of 2017, with assets under administration growing to £24.7 billion.

Curtis Banks Group will announce full year results on 15 March.