The £17.1bn asset manager is the first business to rebrand under Quilter plc.
The new Quilter Investors name, logo and brand style are aligned with Quilter plc and are now reflected across the firm’s literature, reports and website.
Its range of multi-asset investment solutions including Cirilium, Generation, Creation and the sub-advised funds within WealthSelect now carry the new brand and ‘Quilter Investors’ prefix, while the company says its Compass portfolios, designed for the international market, will be rebranded “at a later date.”
The rebrand follows the listing of Quilter plc on the London Stock Exchange last week and the completion of the sale of the Old Mutual Global Investors single strategy business.
Paul Simpson, chief executive of Quilter Investors, said: “Quilter Investors is a core part of the Quilter group strategy and we are honoured to be the first business to have the opportunity to adopt the new brand.
“As one of the fastest growing multi-asset investment businesses in the UK, we now have the chance to galvanise the success we have achieved under the new Quilter Investors identity.”
Michelle Andrews, chief marketing officer, Quilter, added: “As we adopt our new name we want to ensure Quilter becomes synonymous with quality in wealth management.
“The successful introduction of Quilter Investors is more than just a rebrand, it is an important milestone in developing a modern range of multi-asset solutions that advisers feel confident in recommending.”