Investment manager Marlborough has launched a new bespoke portfolio management service aimed at advisers’ high-net-work clients.

The Bolton-based firm’s personal portfolio service is also aimed at advisers working with charities and trustees.

The service has been developed by Edward Kennedy, who joined Marlborough in June last year as head of bespoke discretionary fund management after 10 years at Credit Suisse.

Richard Goodall, chief executive of Marlborough, said: “We’re extending our proposition for financial advisers in response to requests from the IFA community. They told us how much they like our MPS service and asked if we could provide an additional bespoke offering for their high-net-worth clients.

“These clients often have more complex investment requirements and need a more personalised, tailored approach. Consumer Duty requires the delivery of good outcomes for all types of client and this new capability means we’ll be able to support advisers by working as their investment partner for high-net-worth clients too.”

He said each portfolio will be tailored to the client’s specific requirements and take into account other assets held. Charges for the personal portfolio service will be tiered, based on portfolio size, including family linking.

The company said the bespoke offering is underpinned by a new IFA Charter that underlines the group’s commitment to working in partnership with advisers.

The charter says that: “The personal portfolio team will always respect that the client relationship belongs to the adviser. They will never compete with or undermine an adviser and will only work with clients who have an adviser.”

Marlborough is an investment management specialist and provider of fund governance services, with £18bn in assets under management. The group also includes an investment platform business, the Marlborough Select Platform.

Marlborough has a history of investing in financial advice firms, having taken stakes in Continuum, Carrick Wealth and BMP Wealth.

Last month it acquired a 20% stake in London-based Chartered Financial Planning firm First Wealth.

In July 2024 the investment manager took a “significant stake” in national IFA and Chartered Financial Planning firm Truly Independent.

In July last year Marlborough also made an investment in Financial Planner-focused fintech firm Clever Adviser Technology which provides quantitative, analysis-driven fund selection and asset allocation services for advisers.