The hire is part of the network’s plans to boost its growth strategy.

Mr Day joins from Clever Lending where he was director of business development since 2015.

He has over 30 years working in financial services including as a mortgage and financial adviser.

He will be responsible for introducing advisers and firms to Tenet Network Services and assisting them through the onboarding process.

Warren Vickers, managing director at Tenet, said: “Paul has a firm understanding of what businesses and their clients need to thrive, so we are delighted to be welcoming him as our new regional business manager.

“His longstanding professionalism and commitment to helping advisers reach their potential fit absolutely with Tenet’s aim of giving clients the tools and support they need to operate with confidence and peace of mind. We look forward to working with him as we continue on our exciting growth journey.”

Mr Day said: “I’ve known Tenet for many years and can safely say it has always been one of the most trusty partners to advisers in the marketplace. I can’t wait to support businesses and financial advisers with such a strong proposition and safe pair of hands behind them.”

Tenet is one of the UK’s largest adviser networks which provides a range of services to appointed representative and directly authorised financial adviser firms across the UK. It has acquired many IFA and Financial Planning firms over the past few years. Shareholders include Aviva, abrdn and Aegon.

In August the financial adviser group acquired Leeds-based wealth management firm Astute Financial Advisers Ltd. 

The acquisition brings over £100m of assets under management to the group.

Astute will continue to trade under its own brand as a subsidiary of Tent’s own advice firm, Tenet&You.