Mr Jay joins from Investec Wealth & Investment UK where he was an associate director for over six years at its Liverpool office.

DSW Wealth Planning is a joint venture with Corbel Partners Limited who will undertake compliance and Paraplanning.

Mr Jay is a Chartered Financial Planner and originally worked in banking with Santander and then moved to the Middle East. He is also a qualified pension transfer specialist and has a qualification in sustainable finance from the Cambridge Institute for Sustainability Leadership (CISL).

He said it was a stand-out opportunity to join Dow Schofield Watts and launch the wealth planning proposition.

He said: “Dow Schofield Watts is a strong and respected brand that aims to make high-quality advisory services accessible to entrepreneurs and businesses of all sizes. I’m really looking forward to building relationships both internally and externally and to delivering a strategic and effective Financial Planning capability.

“Building the DSW Wealth Planning proposition and offering support at key times in business owners’ journeys is a key objective and one I’m very much looking forward to achieving.”

He will be based at Dow Schofield Watts’ office in Daresbury, Cheshire.

Dow Schofield Watts, regarded as a challenger brand in the professional services sector, now has a team of more than 80 professionals, most of whom have worked in the big four accountancy firms or held senior roles in the banking industry.

The firm delivers a wide range of advisory services from 10 offices in England and Scotland.

James Dow, chief executive officer of DSW Capital plc, owner of the Dow Schofield Watts brand, added: “Jonathon’s wealth of experience working in the sector and serving high net worth individuals will add further depth to the expertise within our network.

"As our rapid growth shows, the Dow Schofield Watts business model continues to offer an attractive proposition across a number of service areas and we’re looking forward to the success of DSW Wealth Planning.”