If you think advancing technology won't impact your client proposition or your target market aren't tech savvy, you might need to think again: 73% of the over-50s already use the internet. Half of UK adults manage their money online, and the trend looks set to continue.

Here's an example we came across recently: Rupert is a newly qualified Doctor who is tech savvy and happy to conduct his own research and manage most of his financial planning online via a financial app.


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He only engages an adviser for specialist support, at various significant points in his life. He may fluctuate between a 'do it myself' and a 'do it with me' client, but he and tech savvy people like him, are unlikely to become a 'do it for me' client either now or in the future

His father, Mr Miggins, is an Accountant in his 50s. He's been receiving full advice for 15 years and has been a happy and valuable client, referring everything to his adviser on a "do it for me" basis

Rupert shows his father the financial app he's been using and explains how useful he finds it being able to access information and plan 'on the go'. Mr Miggins is impressed and wonders if his current adviser could offer a similar app to create the ultimate service.

He then gets to thinking about the cost of the service he receives compared with what his son pays and wonders if it is too much and if, like his son, he could manage at least some of his financial planning himself. If he opts for a "do it with me" service, he could reinvest the money saved.

If his current adviser can't offer instant access to information and a service which revolves around him, should he consider an alternative?

MoneyHub is multi-award winning technology which can help with client acquisition, retention, service improvement, efficiency and satisfaction for all your clients, whatever their demands.

Demonstrate extra value across full advice, remote and self-serve propositions on the move.

To find out more about how MoneyHub might help or to arrange a demo, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. Tel: 0117 379 0059   


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