Aegon has launched new Junior ISA with no annual charge until age 18.
The company has also unveiled a new offshore bond in partnership with Standard Life and simpler GIA to ISA transfers.
The company says the new offerings will boost its tax year end range and give advisers more options to support clients.
The new Junior ISA allows parents or legal guardians to invest up to £9,000 per tax year on behalf of a child, with no annual platform charge applied until age 18. Charges will not apply until the child turns 18, at which point the Junior ISA converts to Aegon’s standard ISA. Investment fund charges and any adviser charges will still apply.
The Junior ISA follows the launch of the firm's Junior SIPP, "extending Aegon’s inter-generational proposition."
Aegon has also added a new offshore bond partnership with Standard Life, completing a trio of providers alongside Canada Life and Utmost.
The company has also made it easier for advisers to move client money between accounts with improvements to GIA to ISA transfers and the set-up of regular contributions for the next tax year to support smoother planning beyond the tax year end.
Ronnie Taylor, chief distribution officer at Aegon, said: “We start 2026 as we finished 2025, focused on delivering for advisers and supporting them through one of the busiest periods in the Financial Planning calendar.
"Continued investment in our proposition, processes and digital journeys means advisers can complete key tasks more easily – from ISA top-ups and SIPP contributions to existing GIA to ISA transfers.
“As regulatory and economic conditions continue to evolve, advisers need practical solutions that help them make tax-efficient decisions for clients with confidence. By expanding our proposition with new options such as the Junior ISA and offshore bond, alongside ongoing simplification across the platform, we’re making it easier for advisers to meet client needs with less complexity.”