Aviva was the most recommended adviser platform in 2025, followed closely by Quilter, according to a new report.
the two leading platforms were some way ahead of the rest of the providers.
Fidelity was slightly ahead of Transact, and Aberdeen featured in the top ten twice but without reaching the volumes of the two leading platforms.
The findings are from Defaqto Engage, a Financial Planning tool which includes more than 18,000 funds and 2,800 DFM MPS portfolios, platforms and products.
Top 10 Adviser Platform Products 2025
|
Position |
Provider |
Platform |
% of top 10 |
Products Defaqto Service Rating for 2026 |
|
1 |
Aviva |
Aviva Platform
|
29% |
Gold |
|
2 |
Quilter |
Quilter Investment Platform
|
28% |
Gold |
|
3 |
Fidelity |
Fidelity Adviser Solutions
|
9% |
Gold |
|
4 |
Transact |
Transact
|
7% |
Gold |
|
5 |
AJ Bell |
AJ Bell
|
6% |
Gold |
|
6 |
Aberdeen |
Elevate
|
6% |
Gold |
|
7 |
Aberdeen |
Aberdeen Wrap
|
5% |
Gold |
|
8 |
Scottish Widows |
Scottish Widows Platform
|
4% |
Gold |
|
9 |
Aegon |
Aegon Retirement Choices (ARC)
|
3% |
Gold |
|
10 |
True Potential |
True Potential Platform
|
2% |
Gold |
Source: Defaqto, 10 February 2026
Darren Winfield, Defaqto Insight consultant, said: “We saw record inflows into adviser platforms in 2025, especially in Q3. This has been helped by smoother platform transfers although there is still some work needed in this area as the FCA are still scrutinising transfers along with any consolidation of platforms and the implications for competition and resilience including the impact on consumer duty this will have.
“At the same time, platforms are accelerating their use of connected intelligence and AI to enhance suitability, automate back office systems and support advisers in evidencing consumer duty which will all help as long as platforms support advisers on this journey in 2026.”
Of the top 10 platforms, all have received a Gold Defaqto service rating for 2026, demonstrating the importance of service to the advisers and their clients.