Berkshire-based Financial Planning firm Flying Colours has launched a new investment platform, powered by the Octopus-owned white label platform Seccl.

Flying Colours has invested heavily in technology since launching in 2014, with in-house developers responsible for creating its own back-office systems.

The back office system includes a custom-built CRM, with which Seccl’s technology now integrates. 

The adviser firm said the launch of its new platform would allow it to take greater control of its technology stack and end user experience. It will also streamline workflows and reduce manual processes, delivering greater efficiency, speed and accuracy.

Gary Appleton, group CEO at Flying Colours, said: “More than just a technology launch, this reflects our commitment to innovation and future-ready service. By automating routine tasks, we’re freeing our teams to focus on what truly matters: building stronger client relationships, delivering expert advice and achieving exceptional outcomes for our clients.”

The new platform will also be an important part of its new lower-cost solution designed for clients with less than £150,000 in investable assets. The new proposition will launch in the first quarter of 2026.

The ongoing platform charge will start from 0.09% for the first £500,000, tiering down to no fee for assets of £1m and above.

Flying Colours selected Seccl as its platform partner in April, beginning work on the new platform soon after. The firm completed the build, carried out full beta testing, and instructed its first client transfer within four months.

Flying Colours said most clients will save significant costs on their current platform charges if a transfer to the new inhouse platform is deemed suitable.

Bracknell-headquartered Flying Colours manages £600m of assets on behalf of 2,200 clients. It has a team of 26 advisers and a discretionary portfolio management service. The firm has two additional offices in Lincoln and Liverpool.