Financial Planning business Finli has raised £14,074 for Alzheimer’s Society and Alzheimer Scotland during a relay challenge that saw its workers cover 3,603 miles by walking, running, and cycling.
The firm said the cash raised was more than double its original goal.
The challenge, which launched in June, originally set out to cover the 1,550-mile route between Finli’s northernmost office in Orkney and its office in Arundel on the south coast of England.
However, colleagues from across the country kept walking, running and cycling well beyond the finish line, collectively covering 3,603 miles - the equivalent distance from Orkney all the way to Casablanca.
In total nearly 500 colleagues took part from Finli offices in Arundel, Borehamwood, Camberley, Cheltenham, Cobham, Falkirk, Glasgow, Hedon, Leamington Spa, Leeds, London, Newcastle upon Tyne, Northallerton, Orkney, Pontyclun, Reading, St Helens, Sutton Coldfield, Swanley, Taunton, Tonbridge, Wakefield, and Wirral.
The relay challenge formed part of Finli’s wider charity partnership with Alzheimer’s Society and Alzheimer Scotland, which the firm launched earlier this year alongside a day-today scheme that donates to the charities for every referral received. An initial £10,000 donation from the referral programme was announced in June, bringing the total fundraising effort to date to more than £24,000.
Andy Thompson at Finli said: “We set ourselves what we thought was an ambitious target, and our colleagues dug deep to exceed it, and then some! To cover 3,603 miles - more than twice the original distance - is a testament to the passion and commitment of the Finli team.
“Dementia affects nearly one million people in the UK and countless more families and carers. We hope that this fundraising, combined with our ongoing referral scheme, will make a meaningful difference to the vital work carried out by Alzheimer’s Society and Alzheimer Scotland.”
It is possible to donate to the Finli sponsored activities challenge on Just Giving.
Finli advises on over £8bn of assets on behalf of 20,000 clients across the UK. The firm employs more than 100 Financial Planners.