There is a major lack of knowledge about the difference between Financial Planning and advice among the general public, a Financial Planning firm director has said, ahead of a key campaign.

Dozens of Financial Planning firms have signed up to provide free surgeries to members of the public, with just days to go before the profession's biggest week of the year.

From 23 to 29 November, Financial Planning Week will be putting the importance of Financial Planning firmly on the local and national news agenda. Elizabeth Holt, managing director of Holt PR which is working with the IFP to promote the campaign, looks at ways in which advisers can benefit from this initiative.

The ranks of Financial Planning firms joining a campaign to raise awareness of the profession are swelling.