Planners are poor when it comes to brand differentiation
- Thursday, 06 March 2014
- Articles
Developing a brand will be critical for Financial Planner firms in future, brand consultant Lucian Camp told 70-plus attendees today at the IFP's annual Accredited Firms Conference in St Albans today.
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AXA Wealth appoints head of marketing from Virgin Money
- Monday, 02 September 2013
- Articles
AXA Wealth has appointed Alistair Welham as new head of marketing.
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Skandia head of investment marketing appointed
- Tuesday, 13 August 2013
- Articles
Skandia has appointed Alistair Campbell as head of investment marketing.
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'Forgotten' marketing is costing SME sector £122bn in sales
- Tuesday, 26 March 2013
- Articles
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales* by allowing it to slip off the radar.
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