Rosemount Financial Solutions has added a new artificial intelligence (AI) tool to speed up financial promotion approvals for its adviser members.
Promotions submitted by Rosemount’s adviser portal are analysed by the AI tool, assessing content against FCA rules, with any potential issues or missing information flagged for advisers.
A dashboard allows advisers to monitor how their prospective financial promotions are moving through the approval process.
Ahmed Bawa, CEO of Rosemount Financial Solutions, said: “As a growing network, we see a significant number of requests for approval of financial promotions from our advisers for platforms like Facebook, TikTok, Instagram and LinkedIn, and we want to be able to approve them as quickly as possible.
“While the industry standard may be a seven working day turnaround for financial promotions approvals, we don’t think that’s acceptable which is why Rosemount has invested in building this new AI promotions tool.”
Rosemount is one of several Financial Planning networks and firms that has recently invested in AI.
Foster Denovo this month partnered with fintech firm Palindrome to add workflow and agentic AI solutions, in a move which the firm claims will “transform the tasks underpinning the advice” it gives to clients and changing “the face of back office systems in private wealth.”
Fairstone added a new AI toll in November, which it claims had already saved around 2,000 hours for its 500 advisers by April.
It enables advisers to record, transcribe, and manage client and prospect meetings with ease and confidence, whether over Microsoft Teams or face-to-face using a dedicated app.
The technology creates meeting transcripts from which it generates editable structured meeting notes.
Fairstone claims is saves advisers around 30 minutes per client meeting, and has been used by its advisers in over 4,000 meetings since November.