Professional advisers' review site VouchedFor has launched an enhanced membership which it says will help Financial Planners and advisers strengthen their online visibility.
Known as Verfied+, it targets potential consumer clients, using AI to help find answers to their financial questions.
The company said the new features included AI-generated summaries based on client reviews, searchable expertise tags, adviser FAQs and articles, pinned client reviews, enhanced profile analytics and tools that allow advisers to turn client feedback into shareable social media content.
Harriet Spurrell, head of customer success at VouchedFor, said: "The way people research financial advice is changing. Consumers are increasingly asking more detailed questions online and using AI tools alongside traditional search to help them understand their options before they choose an adviser.
"That means advisers need to communicate their expertise clearly, consistently and in ways that make it easy for prospective clients to understand the value they offer.”
She said Verified+ builds on the trust advisers have already established through verified client reviews, giving them additional tools to showcase their expertise, increase their visibility and help them stand out wherever prospective clients are researching financial advice.
The number of advisers climbed 6% on 2025. The criteria for inclusion includes being a VouchedFor member which involves undergoing a series of checks. Client feedback is collected via Elevation, with more than 250,000 client feedback statements included.