Expanding national Financial Planning firm Wren Sterling has acquired Gloucester-based financial advice firm Brunsdon Financial bringing £265m of assets under advice.
Brunsdon manages assets on behalf of around 800 clients and brings eight advisers and nine back-office staff to Wren Sterling.
Wren Sterling and Brunsdon worked together to transition approximately £130m of client assets to Magnus, Wren Sterling’s sister company that provides discretionary fund management services, prior to the completion of the deal.
Wren Sterling said the deal further strengthens its footprint across the Cotswolds and the South West.
James Twining, CEO of Wren Sterling, said: “What particularly stood out during this transaction was the way our proposition delivered tangible benefits for clients and colleagues even before the deal completed. The Brunsdon team successfully transitioning £130m of assets into our sister company Magnus, ahead of completion, demonstrated the maturity of our investment and operational capabilities and the confidence both firms had in the integration process.”
Marcus Gommery, managing director of Brunsdon Financial, added that the Wren Sterling deal would significantly broaden the services it can offer clients, as well as securing investment fee reductions.
The deal is the first for Wren Sterling in 2026, with the firm having made a series of acquisitions in 2025.
Wren Sterling £1.8bn in acquired assets during 2025, with “further deals already contracted.”
Wren Sterling is privately owned by private equity firm New York-based Lightyear Capital and its management team.
Wren Sterling Financial Planning is a national firm of Financial Planners with 13 UK offices advising on more than £10bn for clients.