The revamp includes new products, like income protection and multi-fracture cover, and “significant improvements” to existing life and critical illness cover, with discounts available for customers with multiple policies.
Zurich says choice and flexibility is “at the heart of the new range.”
The income protection and critical illness policies will be available in two levels: ‘Core’, which will provide “an entry-level but extensive breadth of cover,” and ‘Select’, which will give “more comprehensive, feature rich protection.”
Customers will be able to move between the two as their circumstances change.
Free confidential telephone-based counselling will support customers with a range of queries “from legislative and taxation enquiries, family and work-related issues, relationship problems, financial difficulties, stress and anxiety, substance abuse and bereavement.”
Peter Hamilton, head of market management at Zurich, said: “We’ve asked advisers and customers what they need and have completely redesigned our products and services to offer greater flexibility with slicker and speedier systems.
“In a world that demands 24/7 access, Zurich’s Life Protection Platform is about offering advisers and customers choice and convenience - both around how and when they choose to manage their policies and the type of cover available.
“The range of conditions covered and new features like our multi- fracture cover and optional children’s benefit reflect current lifestyles and the fact our lives and those of our families constantly change.”
He added: “Importantly our new platform gives us the ability to evolve and develop our offering.
“These are significant changes for us but there’s much more to come.”
Zurich is phasing in the launch of the new platform to advisers across the market throughout this month.