Independent advice, equity release and later life lending firm Key Retirement has rebranded. 

Gifting is continuing to drive expansion in the equity release market with one in four pensioners using property wealth to help family members, new analysis has shown.

Equity release and later life provider Key Retirement has promoted Will Hale to chief executive and announced plans to increase its total number of equity release advisers to more than 200 by next year.

Annual growth in equity release lending has reached the highest level seen for over a decade.