LV= has announced a link with Cofunds that will allow investors in the LV= Sipp to access investments on the Cofunds platform.

The LV= Sipp ‘Flexible Transitions Account’ allows advisers to manage their clients’ assets online.

The Cofunds platform provides access to 1,500 funds from over 90 fund groups.

It is also available with the LV= simplified Sipp ‘FTA Lite’ which offers lower annual plan fees.

Ray Chinn, head of pensions at LV= , said: “This partnership demonstrates the opportunity for more traditional product providers to work with platforms and wraps to build compelling propositions for the market.

“Clients using this new option will get the benefit of LV= expertise in Sipp administration alongside Cofunds’ renowned expertise in the platform space.”

Alastair Conway, sales and marketing director at Cofunds, said: “LV=’s decision to link its Sipp to the Cofunds platform is a significant endorsement of our services.

“Advisers selling this innovative product will be able to use our award-winning website to enable them to offer a comprehensive and professional advice service to their clients.

“This development is another example of Cofunds using its multi-dimensional service to work closely with a leading strategic partner.”

Cofunds has over £33bn in assets and occupies a quarter of the UK platform market.