The firm says IMA “takes the established concept of discretionary managed portfolios and, for the first time, introduces the unique ability to instruct client level personalisation”.
It says IMA makes the delivery of individual client outcomes “more cost effective and scalable”, as advisers can execute client specific instructions, agreed CGT strategies and tax allowance usage without the need for “expensive” manual interventions.
The ability to deliver unique and personalised client outcomes through IMA technology allows advisers to operate a consistent house process with their chosen investment proposition for all of their clients, Standard Life says.
All advisers and discretionary managers who offer investment solutions on Standard Life Wrap can access this new capability at no extra fee.
David Tiller, head of UK propositions at Standard Life, said: “IMA is our response to increasing demand for tailored investments and tax-optimised outcomes, making it more affordable for clients and more scalable for advisers and investment managers.
“For the first time financial planners and investment managers can, through our innovative technology, create individual client outcomes without expensive manual interventions.
“Advisers have told us the goal must be the ability to provide tailored private client investment solutions on their chosen platform with the same efficiency and price as simply buying a fund.
“I truly believe we will look back and see the introduction of IMA as a pivotal point in the development of adviser platforms.”
Jenny Davidson, head of platform investment proposition at Standard Life, said: “The whole process of developing IMA has been collaborative.
“In many ways it is the advisers and discretionary managers and their insights that are the true inspiration for this innovation.
“We wanted to know that we would help them maximise on efficiency and minimise costs, while delivering overall greater value for clients.
“As a result, we have ended up with a ground-breaking solution for advisers and discretionary managers alike.”