David Jennings has been appointed to the newly created role.
He was previously senior regional sales manager at Sesame and will now take on a wider remit, which includes the recruitment team responsible for bringing on board new mortgage and protection firms into the firm.
Mr Jennings will also lead the development of the network’s protection firms and will report into Sesame’s new managing director, who will be announced imminently.
Commenting on the appointment, Martin Schultheiss, group managing director, SBG, said: “Protection business has been a real success story for our group, increasing by over 20 per cent in the last two years, clearly demonstrating that we’re the network of choice for firms looking to grow and improve their business.
“With the support of our dedicated team, Sesame members have embraced the opportunity to put protection at the heart of their conversations with clients.”
He added: “We now want to invest further in our leadership team to continue to build on this success.
“This will also encompass David driving our adviser growth across the network as a whole, by leading our experienced recruitment team that delivered impressive results in 2018 and has had a great start to 2019.
“David’s built up a great rapport with our members and he has all the right attributes for this new role.
“SBG is the champion of the adviser and we will continue to build an environment where advisory firms can prosper.”
Mr Jennings, said: “I’m proud to be leading such a strong and experienced team, and very pleased to now have this opportunity to help more advisory firms to build profitable and sustainable businesses.
“Our team is committed to working closely with advisory firms and giving them all the tools they need to grow, whilst all the time ensuring they do this safely by managing and mitigating their business risks.
“This is something we’re looking to expand further with more support for firms on business modelling, and through the adoption of a more consultative process across our protection network.”